We are Passionate About Our Craft
Welcome to LYFE.
My name is Tracey Minor, and LYFE is more than just a clothing brand—it’s my story, my journey, my healing, and my message to the world.
LYFE stands for Love Yourself First Everyday.
I created this brand as a reminder—for myself and others—to put our hearts, health, and happiness first. We go through so much in life: pain, pressure, setbacks, heartbreak. And sometimes, we forget that we deserve to be whole too.
Every piece in this collection is meant to speak life into you. Whether you’re overcoming something, building something, or just surviving today—LYFE is for you. I wear it with purpose. And I hope you will too.
Our Mission
At LYFE, my mission is simple:
To inspire healing, encourage strength, and promote self-love.
Through fashion, I want to empower people to face their pain, acknowledge their story, and keep going. The truth is, life is tough—but we are tougher.
My goal is for every person who wears LYFE to feel like they are choosing themselves. That they matter. That they are not alone.
We are not just selling clothes. We are sharing strength.
Our Brand Story...
LYFE was born from one of the most terrifying and painful moments of my life.
In April 2019, my mom collapsed on the way to the hospital. We almost lost her. Thankfully, the medical team brought her back—but that moment shook me to my core. It made me realize how fragile life is… how quickly everything can change.
We both live with heart issues, and every day is a fight—for health, for strength, and for peace of mind.
That experience sparked something inside me. I wanted to create a brand that reflects everything I’ve been through—and everything I’m still becoming. The pain, the hope, the healing.
That’s when LYFE came to me.
I designed the logo with deep meaning:
• The Heart represents life—how vital it is and how much it endures.
• The Dagger stands for the pain and trauma that pierce us deeply.
• The Thorns represent the people, situations, or moments that grip and hurt us.
• The Wings symbolize freedom, release, and the joy that comes after surviving the storm.
This isn’t just fashion. This is a reminder:
To keep going. To love yourself. To live LYFE—because tomorrow isn’t promised.